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Atlanta Real Estate Marketing Strategy
With more than 74% of home buyers using the Internet as part of their home search, our online marketing program is essential to generating the greatest possible demand for your home.
Throughout the years, Coldwell Banker has a dominant presence on Web sites visited by potential home buyers. We partner with many of the best known real estate-related Web sites to make sure our message is seen all over the world.
• Banner ad campaigns on MSN.com and AOL.com
• Sole advertiser on HGTV.com- “Designed to Sell”
• Online advertising presence on Google, Yahoo, MarthaStewert.com and ArchitecturalDigest.com
• Banner ads on ThisOldHouse.com, RobbReport.com and Find-tv.com
These online ads will drive more buyers to our Web site where they can view your property.
TRIPLE INTERNET PRESENCE
Once your property is listed with Yolanda Graham and Coldwell Banker Residential Brokerage, LLC, we will ensure that a minimum of six photos of your home are placed on three award-winning real estate Web sites plus a lot more.
ColdwellBankerAtlanta.com
• Detailed information about more than 90,000 homes for sale across metro Atlanta
• Multiple photos, school information, home buying tips, financing information, live chat and iTours
• More than 375,000 user sessions each month with an average of 18 pages viewed
ColdwellBanker.com
• Provides easy-to-find direct links to our local sites- ColdwellBanker.com
• One of the most highly rated and visited real estate sites with more than 875,000 potential buyers visiting each month
• Multiple photos, descriptive text, homebuyer information and the unique “Personal Retriever” alerts buyers of new listings
Realtor.com®
• 86% of online buyer’s time is spent on Realtor.com®
• Our special relationship with Realtor.com® means more referrals from buyers who are looking for homes in all 50 states
• “Showcase Enhanced” listings- six photos, more detailed text, scrolling headlines and agent contact information differentiates your property from two million other listings on this site
• The opportunity for your property to be a “Featured Home”- prominently displayed and viewed first when buyers search for homes Properties on Realtor.com® are viewed on major Web portals like AOL, MSN, JUNO, Net Zero, The Wall Street Journal Online, Digital City and more
Yahoo! Real Estate
• Recently surpassed all other real estate sites in unique visitors
Trulia
• The fastest growing real estate site on the Internet.
• The biggest and most popular Internet search engine
FrontDoor.com
• The exciting new website powered by HGTV
OpenHouse.com
• Expanding its inventory to increase value to the consumer
Zillow
• One of the top three most visited websites less than two years after launch
Two Multiple Listing Services
• First Multiple Listing Service
• Georgia Multiple Listing Service
• Your property information immediately available to over 20,000 metro Atlanta sales associates with potential buyers
One of the Most Recognized Yard Signs
• Highly visible
• Nationally known
• Widely respected
Flyers/ feature sheets
• Custom property flyers and feature sheets include:
Price
Photos highlighting your property
Detailed information to promote your home
Contact information the buyer’s agent will need
Print Advertising
• Research shows print advertising has become a less desirable vehicle for buyers. We will be highly selective in determining when print advertising will or will not attract buyers to your property.
Our Luxury Home Marketing Program
Coldwell Banker is a national leader in million-dollar home sales. The innovator in luxury home marketing, Previews International, was founded on the premise that exceptional homes need exceptional marketing and the widest possible international audience to find clients with the right means.
More than 21,000 homes priced at $1 million or more were sold by Coldwell Banker sales associates last year.
Please contact me to discuss our Seller or Previews marketing program with you in detail.
Thank you for considering us to market your property!